Mother's Day

It’s a day to spend with loved ones, and to give the wonderful mums in our lives some special attention; but did you know that it’s also a significant day for retail businesses?
Read on to find out why, as well as our 5 tips to prepare your customer service in the run-up to Mother’s Day. 


This Sunday, families across the Netherlands will be showering their moms with love and affection. Children will wake up early to make breakfast in bed, draw some of their finest artwork, and wrap a present using a bit too much sticky tape. From flowers to jewellery, spa treatments to brunch reservations, the options for gifts are endless, leaving no corner of the retail industry untouched. 

Beyond its sentimental value, this occasion marks a pivotal moment for many companies, serving as one of the first peaks in sales after the lull of late winter. For savvy retailers, preparation is key, particularly within their customer service teams. With each of those gifts bought and given, a whole range of opportunities arise for businesses to provide support and increase brand loyalty. Without the necessary preparations, these opportunities could quickly turn into problems, leading to overwhelmed support agents, unhappy customers, and ultimately lost future business. 

Besides just making sure you have enough inventory in stock, here are some of our top tips for making sure your business is prepared for a successful Mother’s Day. 

  1. Anticipating and Addressing Customer Needs:
    Customer service teams must anticipate the rise in inquiries, ranging from product availability to delivery timelines. By proactively addressing potential pain points, such as out-of-stock items or delayed shipments, businesses can enhance customer satisfaction and loyalty. 
  2. Personalised Assistance:
    Mother’s Day shopping can be a deeply personal experience, with people seeking guidance to select gifts that resonate with their mothers’ preferences and personalities. Customer service teams play a vital role in offering personalised assistance, so make your support available via your customers’ preferred channels: live chat, phone support, in-store consultations, etc. This will help ensure customers find the perfect gift tailored to their loved ones. 
  3. Managing Expectations:
    Transparent communication is key to managing customer expectations, especially during peak periods. Customer service teams should be able to provide accurate information regarding order processing times, shipping options, and potential delays, empowering customers to make informed decisions and avoid frustration. 
  4. Seizing Opportunities for Upselling and Cross-Selling:
    Mother’s Day presents a prime opportunity for upselling and cross-selling complementary products or services. Customer service teams can leverage their expertise to suggest additional items that enhance the gift-giving experience, maximising revenue while adding value for customers.  
  5. Building lasting relationships:
    Exceptional customer service goes beyond sales interactions; it lays the foundation for long-term relationships. By delivering memorable experiences during Mother’s Day shopping, businesses can grow customer loyalty and advocacy, ensuring repeat business and positive word-of-mouth referrals. 

Plan ahead, and you can make this Mother’s Day as great for your business and your customer service teams as it will be for all the moms who will be waking up to their thoughtful gifts this Sunday. And as we reach our conclusion, here’s your final reminder to go buy that card, order the extra fancy bouquet of flowers, or make that reservation for high tea. It’s not too late!



Would you like to know more about online customer contact?

Or are you looking for a partner for your customer contact services?

Read more

Stay up-to-date with the news, the insights and the latest events at RIFF

From Twitter to X – A Transformation in Customer Communication

18 Mar
When Twitter was launched in 2006, no one could have predicted its rise as one of the most influential communication tools of our time. Founded by Jack Dorsey, Biz Stone, and Evan Williams, it marked the beginning of a new digital communication era. Now, 18 years after the first tweet, it's a great time to reflect on Twitter's impact and its transformation into X.
Read more

Spring awakens: A season of renewed dynamics in customer service

12 Mar
As spring shows its first rays of sunshine, with it comes a gentle, yet decisive shift. Following a sunny weekend, the fresh temperature is still present enough to stop us from soaking in the warmth of our gardens and terraces, yet spring has definitely sprung. The morning song of birds and the cheerful hues of blooming crocuses colour our days with fresh joy and vibrancy. 
Read more

Singles Day: unpacking customer service insights from the world’s largest shopping event

07 Nov
Once a quirky antidote to Valentine's Day, Singles Day on November 11th has blossomed into the largest shopping event on the planet. Originating as a celebration for the unattached, it has morphed into a global juggernaut that underscores the potency of recognizing overlooked customer segments. 
Read more

Black Friday: comprehensive preparation for outstanding customer service

14 Nov
Black Friday is more than a shopping day; it's a marathon of challenges for customer service teams. This article dives deep into the essentials of effective preparation, covering everything from product knowledge to departmental integration.
Read more

5 years of MPA at Schiphol: Bridging digital service and human touch

05 Mar
Today, we're celebrating the fifth anniversary of our Mobile Personal Assistant (MPA) service at Schiphol Airport. This milestone shows the unique blend of technology and human empathy in customer service.
Read more

Live from Aviation Festival Asia: RIFF Presents “First-Class Service: Be Digital, Stay Human”

27 Feb
From the Aviation Festival Asia, the latest insights on how we provide scalable, personal service for every passenger.
Read more