With the final days of 2024 on the horizon, it’s time to look back at the successes (or otherwise) of the year, and work on plans for success in 2025.

It’s not just a term reserved for the latest TikTok dance trend, or instant ramen recipe hack; going viral can also happen to brands for all the right, or wrong, reasons.

With Black Friday looming, we’re entering the peak purchasing season of the year. With abundant deals online and in-store and several gift-heavy holidays right around the corner, it’s a crucial moment to make sure your business is prepared for an influx of customers.

Your favourite pet, name of your first-born child, or simply 12345. We’re constantly in the position where we have to choose yet another password, and it can seem easier just to reuse an old favourite than come up with something you’re likely to forget. Let’s look at why that’s not a great idea.