It’s not just a term reserved for the latest TikTok dance trend, or instant ramen recipe hack; going viral can also happen to brands for all the right, or wrong, reasons.

With Black Friday looming, we’re entering the peak purchasing season of the year. With abundant deals online and in-store and several gift-heavy holidays right around the corner, it’s a crucial moment to make sure your business is prepared for an influx of customers.

Your favourite pet, name of your first-born child, or simply 12345. We’re constantly in the position where we have to choose yet another password, and it can seem easier just to reuse an old favourite than come up with something you’re likely to forget. Let’s look at why that’s not a great idea.

As we turn the clocks back this weekend, the one-hour time difference might seem like a small change, but it presents a big chance for brands when it comes to marketing and community engagement.